| Date: | 27.AUG.22 - 26.NOV.22 |
| Time: | 11:00am - 8:00pm |
| Place: | Central Market Legacy Hall |
Deep Food designed the taste-oriented experience of the Yuen Yeung Map (of Hong Kong Streets) to represent the diversity of local communities within the distance of one street.
Participants are invited to collect the Yuen Yeung Map or Taste Street Map via a capsule vending station; the drink and map serve as reflective tools of vibrant street landscapes and inclusive environments.
Participants are invited to finish a quest related to the project to collect a token which allows them to redeem the collectables at the capsule vending station of the exhibit.
Each Yuen Yeung Map transforms street landscapes and the community features on one street into different tastes, highlighting the communities’ diversity and inclusiveness. At the same time, the Taste Street Map interprets the streetscape from the lens of taste. The sensory experience draws curiosity and encourages participants to discover the diversity of Hong Kong’s cultural background; the project promotes community understanding and compassion.
Deep Food is food design for thought.
Deep Food was founded by Cindy Chan and Heinrik Ng, with a background in product design which they used to create exhibitions and unconventional eating experiences as critical design.
The team aims to serve each diner thoughtful discussions using the power of food as a medium to go beyond its taste, convenience and origin and present edibles as content and culture.
Deep Food is a current incubatee of the Design Incubation Programme of Hong Kong Design Centre; it is also selected by the University of the Arts London (UAL) as part of the current cohort in the UAL Creative Business Accelerator. Cindy and Heinrik graduated from the Hong Kong Polytechnic University with a Bachelor of Arts in Product Design. Cindy also gained her Master of Arts in Applied Imagination in the Creative Industries at Saint Martins, University of the Arts London. She was awarded the DfA Hong Kong Young Design Talent Award 2019.
The team welcomes creative collaborations with an ambition to expand its local and global roster of food-related exhibitions and immersive experiences.